At Peak Packing, we regularly help our clients increase their products'value through our packaging solutions. We can help deliver packages designed to increase brand awareness, improve visual appeal, influence buying decisions while providing an exceptional user experience. Due to our experience handling a diverse collection of clients'product packaging needs, we rely on a few best practices to ensure any packages we produce stand out. For example, we regularly use metallic inks or hot stamping to add value to product packaging.
Find out more about adding value to a product with the following top tips for crafting successful product packaging.
Use spot varnish: Adding spot varnish to your product packaging can improve its value, as this approach lets you apply raised visual effects to your packages. This added texture can make a product stand out and appeal to tactile-oriented buyers. While spot varnish used to be expensive to apply, our proprietary technology allows our clients to use spot varnish at a much more affordable cost.
Add foils: You can often see foils used for individual or blister packaging, as they can add some sparkle to the package and make it more attractive. We can help you add foil in an aesthetically pleasing way to your products to attract customers.
Print white backgrounds: When you have four-color images on your packaging, your background color matters. An ineffective background could make your graphics less compelling and fail to stand out. Applying a white background to your product packaging can help your four-color images attract customers'attention. Since we know how crucial a background is, we regularly apply clear, white and four-color process inks on packages before adding images, ensuring they attract attention.
Create packaging prototype samples: Before you package your product and put it on a shelf, you need to ensure the packaging will make a great first impression. Creating mockups can help you evaluate different packaging designs with test markets and focus groups to develop the most effective solution. When you work with us, we can print realistic mockups and detailed prototype samples,you can use to find the perfect design.
Use metallic inks: If you're printing on metallic or matte surfaces, metallic inks can make your packaging stand out. These add shine to your packaging and attract a buyer’s attention. At Peak Packing, we print our metallic inks via a proprietary substrate development method. This method allows us to apply metallic inks with various designs on many different packaging materials.
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